Beth McMacken, President of Athena Communications – As the agency’s founder and chief creative strategist, Beth is a thoughtful leader. She takes the time to thoroughly understand her clients’ businesses and delivers a tailored message that speaks meaningfully to the client and their customers.
Passionate about matching the right message to the right audience, her creative thinking, broad experience and an unparalleled eye for powerful design sets her firm’s work apart. She loves diving deep into new market research as well as sketching out new visual ideas. She is a multi-disciplined creative with experience in marketing strategy, corporate identity, web design, print design, video, digital media and digital advertising.