Athena Communications

Beth McMacken, President of Athena Communications – As the agency’s founder and chief creative strategist, Beth is a thoughtful leader. She takes the time to thoroughly understand her clients’ businesses and delivers a tailored message that speaks meaningfully to the client and their customers.

Passionate about matching the right message to the right audience, her creative thinking, broad experience and an unparalleled eye for powerful design sets her firm’s work apart. She loves diving deep into new market research as well as sketching out new visual ideas. She is a multi-disciplined creative with experience in marketing strategy, corporate identity, web design, print design, video, digital media and digital advertising.

Beth McMacken head shot

Meet Our Team

Lisa McMath, McMath Creative
Lisa McMath, McMath CreativeWriter
With roots in advertising agencies and design firms, Lisa has operated her independent copywriting and marketing strategy firm for 25 years. She continues to deliver fresh ideas for Athena, new ways of approaching challenges and award-winning results for a wide variety of clients – including educational institutions, high-tech firms, financial providers, real estate developers and healthcare entities. Over her long career, Lisa has provided on-target strategy and copywriting for both traditional and emerging media, tackling everything from marketing plans, collateral and advertising to SEO-enhanced websites, digital vehicles and social media.
Joe Moss, Intune Media Group
Joe Moss, Intune Media GroupWeb Developer
Joe has worked in business communications and marketing for over 30 years, with 22 of those in Internet/Web development. Joe was involved in usability development of some of the earliest web browsers, and most enjoys problem solving to help businesses capitalize on internet branding and online results. Joe’s skills include website coding, SEO/SEM, database development, UI/UX development and iOS programming.

Joe founded Intune Media Group in 1995 to provide innovative online strategy and proven implementation services. Intune’s team of experienced developers offers professional website and interactive media development, SEO and digital support. Intune has proudly worked with a number of leading companies in fields as varied as technology, business services, manufacturing, healthcare, broadcasting, insurance, construction, software and real estate, helping increase revenue through the right Internet technologies.