Project Description

Animas Surgical Hospital (

This top-ranked Durango hospital looked to Athena Communications to help it develop a strategy for growth. Beginning in 2004, Athena designed the new hospital’s logo. We also crafted and implemented a successful marketing communications program for Animas’ Emergency Room Services. This helped the hospital shine as the area leader. In 2012, Athena developed a 5-year marketing strategic plan to help with business growth. And, in 2013 with the opening of an urgent care, we provided the same marketing services to this new subsidiary. Athena has grown with Animas Surgical Hospital, helping with brand identity development and two generations of website design. We also helped with print and digital advertising, video and PR coordination.

Animas Surgical Hospital is the area leader in patient satisfaction and is recognized as having the region’s most state-of-the-art medical technology. Using a co-marketing model, Athena works with physicians associated with hospital to jointly market their services.