Animas Surgical Hospital (www.animassurgical.com)
This top-ranked Durango hospital looked to Athena to help it develop a strategy for growth. Beginning in 2004, Athena designed the new hospital’s logo, and crafted and implemented a successful marketing communications program for Animas’ Emergency Room Services, helping the hospital shine as the area leader. In 2012, Athena developed a 5-year marketing strategic plan to help with business growth. And, in 2013 with the opening of an urgent care, Athena provided the same marketing services to this new subsidiary. Having grown with Animas Surgical Hospital, Athena helped with brand identity development, two generations of website design, print and digital advertising, video and PR coordination.
Animas Surgical Hospital is the area leader in patient satisfaction and is recognized as having the region’s most state-of-the-art medical technology. Using a co-marketing model, Athena works with physicians associated with hospital to jointly market their services.