Project Description
La Plata County Economic Development Alliance (http://yeslpc.com)
Athena Communications designed the Alliance logo and its subsidiary brand “I’m from Durango”. These logos work together visually and are recognized as part of the Alliance’s initiative to brand products crafted in Durango and the surrounding region. Athena has enjoyed a long-term relationship with the Alliance, serving on its membership committee and marketing committee. This guided the creation of the website.
We launched a talent attraction website movetodurango.com to bring new businesses and future employees to the region in 2016. Athena also added a job bank to the site to boost traffic. This will greatly enhance SEO for both the Alliance site and the MovetoDurango site. We are also creating a digital ad campaign targeting prospective residents.